Our philosophy was to keep this palette neutral in tones so we could add to [exterior] facial and body skin with our “canvas texture,” which would then deepen the opportunity to utilize the exterior imagery as a ‘blank canvas’ ready for each child to express how they may feel and see the characters.
The World of Jane Not Plain, Jane & Jake’s Adventures to Awesome, began with Jane and Oracle… and along came Jane’s TRUE-BLUE FRIEND, JAKE! When we went out for the initial Phase One market testing, we began Jane NOT Plain with just Jane, and the intent was to focus on girl’s esteem. Real-time research (in […]
The World of Jane Not Plain, Jane & Jake’s Adventures to Awesome, began with Oracle (Jane’s not-so-plain talking goldfish and best friend). Who wouldn’t love a bright orange fish! When we developed our initial marketing phase, we created some plush-toy characters, and Oracle was a hit! We created him in a large and small version, […]
The World of Jane Not Plain, Jane & Jake’s Adventures to Awesome, began with Jane and Oracle (her not-so-plain talking goldfish and best friend).
