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Author Archive | Dona Rudderow Sturn

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#10: Assembling A Writing Team… A “Team” of Writers.

Writers. Creatives with strong ethos, pathos and logos. Visionaries. Published Children’s Book Authors. Chapter book writers. Collaborators. Team players. Male and female. Passionate. Ethical and loyal. International. This was my list of must-haves for The JNP Project’s creative writing team. The JNP Advisory Committee had already directed me down the path to create chapter books […]

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#9: What are we selling?

­­A chapter-book series… oh, but much more than just a series of stories. Adventure stories that could entertain, enlighten and shed colorful light onto the wonderful inner awesome that is within each of us. Fun for kids, and adults too, I needed to develop a full-circle of stories that had meaning, a lesson, and rewards […]

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#8: Chapter Books. Not Storybooks!

The original story was just that, a simple story—a storybook (for young girls). My initial idea was to build off of the base storyline plot, and develop a new series for boys and girls using the same format— a single storybook series. Simple. I researched local writers of children’s books; published authors who wrote for […]

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#7: ADVISORY COMMITTEE—A Must-Have!!

An Advisory Committee Validates Your Overall Brand. Period. Building an Advisory Committee is KEY to getting the “right” direction and the “professional opinions” based on your Business Plan, and your desired results for the organizations’ success. Thinking carefully about an advisory committee’s purpose will ensure that it will be structured to maximize its contribution to […]

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#6: A Temporary Website—FREE!

We all know a website presence is mandatory for businesses today. The cost can be free, to up to tens-of-thousands of dollars per site, based on the complexity and interactivity of the site. I started The JNP Project’s initial site for FREE. The JNP brand was intended to be a digital business, therefore; an interactive […]

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#4: How To PITCH A New Business

Here is what the experience left me with: • an initial review of where my business was, and how to make it a viable start up • a critique of my some-what business plan (they offered to assist me to tighten it up) • a viable report of professional business people’s opinions of my presentation […]

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