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MISSION

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ADVENTURES TO AWESOME™ is a a fresh, new, kids entertainment startup — a multimedia platform nurturing character, courage, and confidence in boys and girls 6-12 (helping them to navigate everyday challenges) — through our lead product line series of 31+ adventure books, we developed an interactive website, parent activity guides, music, boutique plush toys, and more.We are poised to expand the brand into interactive animation and gaming apps. 

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Brand Vision
To create & deliver engaging fun content that allows for total immersion into child-relevant, non-violent situational fiction, empowering children to learn how to tackle difficulties, overcome obstacles, and find their awesomeness in an encouraging environment which nurtures strengthening their character, courage, and confidence.

Brand Spirit 
Every boy and girl can discover and become empowered by the true colors of their own inner-awesome (core values) superpowers:™ Friendship, Truth, Kindness, Harmony, Forgiveness, Giving, Love, Determination, Compassion, Strength and Character –– I AM ME!

Mission Statement
ATA (Adventures to Awesome™) is a new kids edutainment experience (world) where kids love empowering their inner awesomeness, self-confidence, and positive self worth, tackling difficult growing-up-issues that parents want to help their child learn to self-manage throughout the elementary-middle school journey.

Extended Vision Statement
By 2020, five million kids will pledge to use their “inner-awesome superpowers” in character, courage, and confidence to make positive choices that benefit themselves and the world by declaring, I AM. I CAN. I WILL. Empowered.

Mission Action
To deliver the Adventures to Awesome™ brand (across multiple mediums) and reach as many boys and girls (between the ages of 6-12+), appealing to their desires to have fun, while all along nurturing the learning and discovery of their amazing self.

Mission Philosophy
I AM.  I CAN.  I WILL.  EMPOWERED.™

Vision Goal 
By 2021, five million kids will pledge to use their “inner-awesome superpowers” in character, courage, and confidence to make positive choices that benefit themselves and the world by declaring, I AM. I CAN. I WILL. Empowered.

Company Overview
We believe ATA fills a very important societal need — empowering children to overcome the every-day challenges they face, challenges that can hold them back from achieving their full potential. The children are drawn to the adventures of their peers — Jane and Jake — and to the magical undersea world of Awesome to which Oracle, the talking goldfish, whisks them away. They love participating along with Jane and Jake in playing games and winning prizes. But, the most important prize is learning life skills and values that they bring back with them to the real world. No similar broad, multi-faceted program aimed at building self-confidence and self-awareness exists in the marketplace today. The hugely positive reception of the children (as well as their parents and educators) to the books, toys and associated activities has validated the concept of the program and has encouraged us to make the most of this unique opportunity.

Dona Rudderow Sturn (business woman and mother) is the founder, creative director, and CEO of  Adventrues to Aweomse, The World of Jane NOT Plain,® (JNP) an Annapolis, MD, based company. Staffed by seasoned, international professionals, and guided by an accredited business team, Board of Directors and educational Advisory Committee. JNP combines original artwork and design with proven teaching methods and outstanding storytelling in a fantastic interactive series Jane & Jake’s Adventures to Aweomse.

Developing: Books, Toys, Plush, Games, Animation and Apps
All ATA components will be supported by an interactive website featuring: ATA’s fun, interactive chapter-book adventure series Jane & Jake’s Adventures to Awesome, supporting age-appropriate parent activities and more (for parents, grandparents, educators); our interactive website resources; and the ATA KIDS’ CIA (Club Inner Awesome™, which offers monthly subscription downloads, and opportunities to talk to Jane & Jake directly, doing fun activities, and more), plus Jane & Jake Gear.
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We give parents, educators, and caregivers the tools to nurture children’s character, courage, and confidence (healthy self-esteem superpowers).

I AM. I CAN. I WILL. EMPOWERED.™


Download our JNP Brochure with our mission overview to share with others:

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ATA is an advocate, empowering agent, and a helper.*

  1. We advocate healthy self-esteem awareness and development in kids (unlike the inflated “high self-esteem” attributed to bullies).
  2. We empower kids to recognize and use their “inner awesome”: to know, trust, and choose to act from their character, courage, and confidence (key ingredients of healthy self-esteem).
  3. We help adults who care deeply about kids—especially parents, educators, and helping professionals—to nurture and strengthen kids’ inner-awesome character, courage, and confidence through the core values of truth, kindness, harmony, forgiveness, giving, love, determination, compassion, and strength.

*  “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ ”—Fred Rogers

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