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Tag Archives | creative book development

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#32: BRAND COLOR PALETTES

Screen Shot 2014-06-27 at 3.53.19 PM Typically, in most color emotion guides, BLUE has a feeling of trust, strength and dependability, and ORANGE feels friendly, cheerful and confident—all of which we want our JNP customers to feel when they engage in our brand!

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#30: Character Development: JAUNTY [the go-to-guy]

Solving problems is one of the quickest ways to gain influence. When you solve problems for people, or resolve a difficult situation another person is facing, you gain trust, confidence and loyalty. You become a “go-to person”—that’s who Jaunty is to Oracle (Jane’s talking pet goldfish, who takes Jane and Jake on adventures to discover […]

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#29: Character Development — JAKE

The World of Jane Not Plain, Jane & Jake’s Adventures to Awesome, began with Jane and Oracle… and along came Jane’s TRUE-BLUE FRIEND, JAKE! When we went out for the initial Phase One market testing, we began Jane NOT Plain with just Jane, and the intent was to focus on girl’s esteem. Real-time research (in […]

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#10: Assembling A Writing Team… A “Team” of Writers.

Writers. Creatives with strong ethos, pathos and logos. Visionaries. Published Children’s Book Authors. Chapter book writers. Collaborators. Team players. Male and female. Passionate. Ethical and loyal. International. This was my list of must-haves for The JNP Project’s creative writing team. The JNP Advisory Committee had already directed me down the path to create chapter books […]

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