COLOR PALETTES are an essential anchor tying together your visual recognition image—every color elicits a different response (or feeling) from your viewer.
Tag Archives | eBooks
#32: BRAND COLOR PALETTES
Screen Shot 2014-06-27 at 3.53.19 PM Typically, in most color emotion guides, BLUE has a feeling of trust, strength and dependability, and ORANGE feels friendly, cheerful and confident—all of which we want our JNP customers to feel when they engage in our brand!
#30: Character Development: JAUNTY [the go-to-guy]
Solving problems is one of the quickest ways to gain influence. When you solve problems for people, or resolve a difficult situation another person is facing, you gain trust, confidence and loyalty. You become a “go-to person”—that’s who Jaunty is to Oracle (Jane’s talking pet goldfish, who takes Jane and Jake on adventures to discover […]
#25: STORY BOOK [VERSIONS] DEVELOPMENT
In today’s world, with the realm of global technology at our fingertips, digital versions are apparent, and print versions are still a need; therefore, multiple file formats need to be created (if you want to reach all the available markets ‘out there’).
#2: EDSHELF? — The JNP APP Library!?!
I had the vision. A series of fun, entertaining and educational stories that children would be absorbed into and grow with, positively. An experience in which they could read along; record their own voice; have someone read to them; become one of the characters in the story; listen to music and sing along to. An […]
