Corporate identity can springboard in palette consistency.
Tag Archives | process and procedure
#33: CHARACTER COLOR PALETTES
COLOR PALETTES are an essential anchor tying together your visual recognition image—every color elicits a different response (or feeling) from your viewer.
#19: Continued Market Testing to Kids
Real time with kindergarteners and 3rd & 4th graders! I found that in the initial phase of the launch years ago, the real-time marketing feedback (from both kids and adults) was imperative to how we redeveloped the brand today. I continue to engage with kids (and adults/parents) in whichever scenario I can to get feedback […]
#17: Begin The Writing Process.
Writing Team assembled—now, start with the outline of responsibilities and expectations.
