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Tag Archives | process and procedure

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#19: Continued Market Testing to Kids

Real time with kindergarteners and 3rd & 4th graders! I found that in the initial phase of the launch years ago, the real-time marketing feedback (from both kids and adults) was imperative to how we redeveloped the brand today. I continue to engage with kids (and adults/parents) in whichever scenario I can to get feedback […]

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