Make sure you plan for “Life!” Plan for the trials and tribulations of the people you surround yourself with; otherwise, you and your business [plan] development will suffer for it. This isn’t a fun [Milton Bradley] game, it’s “real-life business.” One of the most important evaluations, including your own personal life’s assessment of “what it […]
Tag Archives | start up
#9: What are we selling?
A chapter-book series… oh, but much more than just a series of stories. Adventure stories that could entertain, enlighten and shed colorful light onto the wonderful inner awesome that is within each of us. Fun for kids, and adults too, I needed to develop a full-circle of stories that had meaning, a lesson, and rewards […]
#7: ADVISORY COMMITTEE—A Must-Have!!
An Advisory Committee Validates Your Overall Brand. Period. Building an Advisory Committee is KEY to getting the “right” direction and the “professional opinions” based on your Business Plan, and your desired results for the organizations’ success. Thinking carefully about an advisory committee’s purpose will ensure that it will be structured to maximize its contribution to […]
#3: Research and Moola!!
Live conferences inspire me— I always leave full of knowledge and a bigger spark of energy originally had, moving forward—back to Women 2.0 in San Francisco 2013 to investigate options in the digital world, and how female entrepreneurs get “seed” money from “Angel Investors?”
#1: Animation For Apps and Streaming, That’s Right!
After reviewing and contemplating the great response from kids, and parent too, on the initial [brand testing] release, I was certain that an animation series for kids television would be a cinch—the characters were so well loved, and the education of self-esteem a no-brainer!
Well, not so fast…
WOW! I was blind-sided… “what about the boys?!?” was the question at every live appearance (as I was often dressed as the Mermaid Princess character in the initial storybook) on: television, in-person mall readings; library story-time readings, B2B marketing events (NYC Toy Fair, Atlanta Toy Fair, Chicago Book Fair), parades, and speaking events at schools.