After reviewing and contemplating the great response from kids, and parent too, on the initial [brand testing] release, I was certain that an animation series for kids television would be a cinch—the characters were so well loved, and the education of self-esteem a no-brainer!
I was set on this medium. I loved animation, and growing up with all the Disney, Warner Bros. and Hanna-Barbera cartoon characters — I was inspired to bring the JNP Characters to living color!
Now, to prepare: I first needed to understand the process of assembling an Animation Pitch—the actions needed to create the pitch, and the cost associated with those actions. Through networking, I found an excellent animation producer locally. We had several phone conversations, and a round table with two producers and their technical animation artist. I would prepare sketch drawings, and story lines, and they could assemble it for me. For a two-minute animation sample that I could pitch to television networks, and cable networks, the fee was about $25,000.00- $30,000.00. Big numbers.
Before I would commit to invest so much, I wanted to investigate my options for success. I researched and attended the Women 2.0 Conference in NYC. I met Geraldine Laybourne, Nickelodeon Executive, and point blank, she told me to go into another direction. The market would be too hard to break into. Period. So I took her advice.
I went back to the drawing table, literally, and thought through other options in which The JNP Project could live, thrive and grow. It was apparent that a story series would need to be developed, but how exactly did I want to distribute this outstanding brand? I needed to research my options…
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Note: This Blog is a chronological diary of a start-up-company—The JNP Project’s Journey—reading it from the start, will broaden your understanding of the path we are on, together, and hopefully, positively influence you in some way!
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