Whether you are just using a simple photo on a resume or, more importantly, posting “your image” to social media (either professional like Linked In, or personal like Facebook), “that” image IS a representation of how others perceive YOU—so, make it count!
The world is full of a rainbow-of-kids, and Jane & Jake’s Adventures to Awesome focuses on the beautiful colors that make up our inner awesome! That’s what we thought about when creating supporting iconic images.
Our philosophy was to keep this palette neutral in tones so we could add to [exterior] facial and body skin with our “canvas texture,” which would then deepen the opportunity to utilize the exterior imagery as a ‘blank canvas’ ready for each child to express how they may feel and see the characters.
Corporate identity can springboard in palette consistency.
COLOR PALETTES are an essential anchor tying together your visual recognition image—every color elicits a different response (or feeling) from your viewer.
Screen Shot 2014-06-27 at 3.53.19 PM Typically, in most color emotion guides, BLUE has a feeling of trust, strength and dependability, and ORANGE feels friendly, cheerful and confident—all of which we want our JNP customers to feel when they engage in our brand!
Do you fine yourself remembering/singing/humming a musical [business/merchandise] jingle? I always do. That’s a business’ brand sonification; a music branding auditory experience.
