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Archive | Founder’s Blog

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#23: Keep Calm and Process On

DEVELOPING BUSINESS IS A PROCESS—Keep Focused on the END. Understanding that what lies ahead is a process, and creating the steps for process and procedure will ultimately keep you on task saving time, aggravation, and expenses—thinking you can put all in place ahead of focusing on the “end” IS ‘the process.” I have come to […]

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#19: Continued Market Testing to Kids

Real time with kindergarteners and 3rd & 4th graders! I found that in the initial phase of the launch years ago, the real-time marketing feedback (from both kids and adults) was imperative to how we redeveloped the brand today. I continue to engage with kids (and adults/parents) in whichever scenario I can to get feedback […]

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#15: Work. Work. Work.

So what separates you from the rest? Hard work. Work. Work. Work. Yes, it does! I do read the articles that talk about the philosophy of the smart, successful businessperson that takes off on weekends, makes sure they sleep enough, and takes time to stop to smell the roses. I can agree with a part […]

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