I spoke to: parents, grand parents, kids, educators, a school counselor and a homeschooling mom–each and everyone was thrilled to have a brand developing for kids which would nurture character, courage and confidence–ultimately growing self-esteem and independent self-empowerment.
I am a social entrepreneur (taking into consideration a positive return to society), and developed JNP’s brand to fill a need in the education arena—creating a powerful message to kids delivered in a really fun way: EMPOWERMENT THROUGH LITERACY—helping children to grow their inner awesome (self-esteem) through adventures in CHARACTER, COURAGE, and CONFIDENCE.
The JNP Project focuses on “inner awesome,” which refers to our self-esteem. Education and knowledge enables personal power, and being a provider of educational information truly is a wonderful “service.” Kudos to ALL those who serve and educate—you are truly empowering! I recently received these two “virtues” cards from one of the JNP Advisory Committee […]
We had a basic overview of some of the questions the kids wanted to review, and were only slotted to be there for about an hour—a few hours later, at the close of our engagement, all the kids were chanting: I am. I can. I will. Empowered. (I did not prompt them at all to […]
The world is full of a rainbow-of-kids, and Jane & Jake’s Adventures to Awesome focuses on the beautiful colors that make up our inner awesome! That’s what we thought about when creating supporting iconic images.
Our philosophy was to keep this palette neutral in tones so we could add to [exterior] facial and body skin with our “canvas texture,” which would then deepen the opportunity to utilize the exterior imagery as a ‘blank canvas’ ready for each child to express how they may feel and see the characters.
Corporate identity can springboard in palette consistency.
Screen Shot 2014-06-27 at 3.53.19 PM Typically, in most color emotion guides, BLUE has a feeling of trust, strength and dependability, and ORANGE feels friendly, cheerful and confident—all of which we want our JNP customers to feel when they engage in our brand!
Solving problems is one of the quickest ways to gain influence. When you solve problems for people, or resolve a difficult situation another person is facing, you gain trust, confidence and loyalty. You become a “go-to person”—that’s who Jaunty is to Oracle (Jane’s talking pet goldfish, who takes Jane and Jake on adventures to discover […]
The World of Jane Not Plain, Jane & Jake’s Adventures to Awesome, began with Oracle (Jane’s not-so-plain talking goldfish and best friend). Who wouldn’t love a bright orange fish! When we developed our initial marketing phase, we created some plush-toy characters, and Oracle was a hit! We created him in a large and small version, […]
